作为这次耐克「先锋锐饰」礼盒的设计团队，想和大家分享这款“大银砖”背后的设计故事！

1. 项目背景

耐克这次邀请了柳智敏代言，并联合新锐珠宝品牌推出“Shoelery”（鞋上配饰）。我们的任务是为这款限量版礼盒打造高级、简约又有力量感的设计，传递Supergirl的时尚态度。

2. 设计灵感

舞台元素：从Muse系列中提取了层层叠叠的舞台感，通过内衬珍珠棉的层次递减，营造出剧场般的开合体验。

浮雕细节：Seeding card和包装上的浮雕设计，低调却充满质感。

异形切割：Shoelery的小礼盒特意切了一个角，凸显它的与众不同。

3. 设计迭代

最初的方向是“张扬”——用巨型桨板、犀利蝴蝶结和三角盒结构打造开箱震撼感，目标是造势预热。但后来项目定位转为限量礼品，我们迅速调整，将力量“内化”，最终呈现了这款高级克制的银砖礼盒。

1. Project Background

Nike invited Jimin Ryu as the spokesperson and collaborated with an emerging jewelry brand to launch “Shoelery” (shoe accessories). Our mission was to create a sophisticated, minimalist yet powerful design for this limited-edition gift box, embodying Supergirl's fashion attitude.

2. Design Inspiration

Stage Elements: Drawing inspiration from the layered stage aesthetics of the Muse collection, we created a theatrical opening experience through progressively diminishing layers of pearl cotton padding.

Embossed Details: The embossed designs on the seeding card and packaging offer understated yet tactile sophistication.

Asymmetrical Cut: The Shoelery gift box features a deliberately cut corner, emphasizing its distinct identity.

3. Design Iteration

The initial direction was “bold”—using oversized paddleboards, sharp bows, and triangular box structures to create an unboxing spectacle aimed at generating buzz. However, when the project shifted to a limited-edition gift, we swiftly pivoted, channeling that energy inward to ultimately deliver this sophisticated, restrained silver brick gift box.