2026年初L3branding完成了对中国首家超声脑机接口公司格式塔科技的品牌形象设计和路演视频制作。2026年7月，格式塔科技完成了天使轮两轮累计5.7亿元的融资，无疑是国内脑机接口领域成长速度最快的公司之一。

我们的设计策略是用视觉卡位赛道，定义超声脑机图式，凸显超声+脑机接口的核心特征，让人一眼便知科研方向与优势。

In early 2026, L3branding completed the brand identity design and roadshow video production for Gestala Technology, China’s first ultrasonic brain-computer interface company. In July 2026, Gestalt Technology completed two rounds of angel funding totaling 570 million yuan, solidifying its position as one of the fastest-growing companies in China’s brain-computer interface sector.

Design Strategy: Secure a visual foothold in the market and define the ultrasonic brain-computer interface archetype. Highlight the core characteristics of “ultrasonic + brain-computer interface” so that viewers can instantly recognize the company’s research direction and competitive advantages.

科技品牌不能只有“科技感”，近年来科技初创品牌数量激增，对应用和落地的差异化规划也成了发展的关键。千篇一律的“科技未来感”已经远不能达成当今科技初创品牌的基建要求，初生就有明确的身份和个性差异也成了新的行业标准。

格式塔科技是一个想的“精”也想的“远”的品牌，设定在超声脑机赛道不是灵光一现，而是结合过去百年脑科学发展和当下侵入式脑机接口科研成果的掌握，与未来科学发展方向走势的综合判断。把研究方向，research taste最直观的表达好，是品牌设计的首要工作。

Tech brands cannot rely solely on a “high-tech feel.” With the surge in tech startups in recent years, differentiated planning for application and implementation has become key to success. A generic “futuristic tech” aesthetic is no longer sufficient to meet the foundational requirements of today’s tech startups; establishing a clear identity and distinct personality from the outset has become the new industry standard.

Gestala Technology is a brand that thinks both “precisely” and “far-sightedly.” Its positioning in the ultrasonic brain-computer interface field is not a mere flash of inspiration, but rather a comprehensive assessment based on a century of brain science advancements, current research achievements in invasive brain-computer interfaces, and projected future trends in scientific development. Conveying the brand’s research direction—its “research taste”—in the most intuitive way possible is the primary task of brand design.

LOGO设计：
首字母符号是科技品牌常用的方式，我们选择小写g作为符号，g的两个字腔象征脑功能区，刚好也符合整体大于局部之和的理念。灵感源自声波扩散与脑核磁的写生。

Logo Design:
Initial letter symbols are a common approach for tech brands. We chose the lowercase “g” as our symbol; the two cavities within the “g” represent brain functional regions, which also aligns with the concept that the whole is greater than the sum of its parts.
Source of Inspiration—Sketches of Sound Wave Diffusion and Brain MRI

视觉系统发展:
超声脑图体，让大脑可读。以g标作为核心基因延展系列字库，而超声波在大脑中不同区域的扩散形成的图样作为辅助图形。

Visual System Development:
Ultrasonic Brain Maps: Making the Brain Readable. Using the “g” logo as the core genetic element, we developed a series of typefaces, while patterns formed by the diffusion of ultrasound waves across different brain regions serve as supplementary graphics.

风格设定:
硬核科技的曲线表达，生命科学新物种线上大量采用有呼吸感的动态元素，下线采用单色剪影但还原声波的流动曲线，并使用最能展现这种声波呼吸感的光栅印刷进行物料制作。

Style Definition:
Curves express hard-core technology; for the “new species” in life sciences, dynamic elements with a sense of breathing are extensively used online, while offline materials employ monochromatic silhouettes that recreate the flowing curves of sound waves. We utilize screen printing—the technique best suited to showcasing this “breathing” sensation of sound waves—for the production of promotional materials.

初创科技公司，为何要重金做设计?

创业的显化法则，建立“成功像”。格式塔的视觉建设和其其他方面初期基础建设一样扎实如全球顶尖的科学团队，上海和成功双科研基地等等。在初期就展现更好的品牌形象，加速资本对其的了解，同时加深信赖感。

展现品质与品味。格式塔的创始人彭雷，是罕见的既懂科学又懂品牌的创业者，同时还是一个连续获得过成功的创业者。在合作中，他既对脑科学素材使用极其苛刻严谨，又时常引述哲学与艺术中对大脑探索具有浪漫色彩的作品。乔布斯曾在访谈中被问到“你如何判断你的方向是否正确他说到“说到底，一切都取决于品味。这里的品味超越了美丑，更多是跨越时间的提炼能力与远见，我们认为，这种品味是成就好产品和伟大科技品牌的重要底蕴。

Why should a tech startup invest heavily in design?

The Law of Manifestation in Entrepreneurship: Establishing a “Vision of Success.” The visual framework of Gestalt is as solid as its other foundational infrastructure—such as its world-class scientific teams and dual research bases in Shanghai and Success. Projecting a strong brand image from the outset accelerates investors’ understanding of the company while deepening their trust.

Demonstrating Quality and Taste. Peng Lei, the founder of Gestalt, is a rare entrepreneur who understands both science and branding, and is also a serial entrepreneur with a track record of success. In our collaboration, he was extremely meticulous and rigorous in his use of neuroscience materials, yet he frequently cited works from philosophy and art that offer a romantic perspective on the exploration of the brain. When asked in an interview, “How do you determine if you’re heading in the right direction?” Jobs replied, “Ultimately, it all comes down to taste.” Here, “taste” transcends mere notions of beauty and ugliness; it is more about the ability to distill what endures over time and the foresight to do so. We believe this kind of taste is the essential foundation for creating great products and building great technology brands.