AYAts品牌视觉设计

AYAts是一个香气集合店,代理众多欧洲历史悠久的高端香水和香氛、并以数字化手段推广。

我们想为其建立一个兼顾古典气质和未来感的形象,但其代理品牌的香型、造型、理念差异极大,很难提炼出单一特质,

所以我们希望能建立一个让香气可视化的视觉元素库,让每个气味的特质通过前中后调的曲线变化能被消费者看见和理解。

从字体设计开始,每个笔画间隙的气息都是贯通和流动的,每个字体都可向上下顺延出气味的轨迹,气味可以形成插图表现原料,也可以链接下一个词组,当词与词相连,展现气味的同时也表达了文字内容的情绪。

我们叫这套系统为嗅觉藤蔓,线条与插图风格受到与AYAts代理部分产品同时期诞生的维也纳分离派影响。

AYAts is a collection store of perfumes, which is an agent of many time-honored high-end perfumes and fragrances from Europe, promoting these products by digital means. We wanted to create an image integrating classic temperament and a futuristic feel, but brands in the store vary considerably in scents, shapes, and concepts, making it hard to extract a unitary property. Therefore, we hoped to build a library of visual elements, which visualizes scents and enables features of each scent to be visible and comprehensible to consumers through the changing curve of top, middle and base notes.

Starting from the design of fonts, air connects and circulates through each gap between strokes, and each font can extend the track of a scent upwards and downwards. Scents can become material represented in illustrations, as well as be linked with the next phrase. When words are linked, they express emotions in the text while representing scents. We call the system Olfactory Vine, of which the style of lines and illustrations are influenced by the Viennese Secession, which emerged at the same time as some products sold in AYAts.