OP3N是一个酸奶品牌，以“open“新可能的思路开发中国市场上未见或罕见的美味酸奶。客户希望建立一套任何年轻人看到都会开心几秒钟的形象，我们从打开酸奶盖膜的形式找到灵感，一个红色波点被从上方撕开，正面的红色变成了大笑的嘴，撕口处露出波点背面的白色，通过阴影效果的处理，变成正在向下滴的酸奶。再加两个黑点，整个图形成为有趣的笑脸。笑脸通过眼睛形状变化产生不同有趣的表情延展到不同的产品中。红色笑脸具有超强的视觉冲击力，产生了很强的货架可见度，同时建立一个强烈的识别性，在红色笑脸的背景置换各种食材和元素，都不会影响整个品牌的统一性。品牌刚一问世就引起的巨大的关注和话题，产品上架第一天就几乎售罄。

‘OP3N’ is a yoghurt brand, which develops delicious yoghurt that has not been seen or rare in the Chinese market with the idea of ‘open new possibilities’.Client want to establish an image that any young people will be happy for a few seconds when they see it. We found inspiration from the form of opening the yogurt lid film, a red dot is torn from above, the red on the front becomes a laughing mouth, and the white on the back of the wave point is exposed at the tear opening, and it becomes downward dripping yogurt through the processing of shadow effect. Add two more black spots and the whole figure becomes a funny smiley face. Smiley faces can be extended into different products by changing the shape of the eyes to produce different interesting expressions.The red smiley face has a super visual impact, resulting in great visibility on the shelf, and at the same time establishing a strong recognition. The replacement of various ingredients and elements in the background of the red smiley face will not affect the unity of the entire brand.As soon as the brand came out, it attracted huge attention and topics, and the products were almost sold out on the first day of listing.