这次的项目很特别，是中国国航点对点扶持的广西助农计划。我们很荣幸受国航委托，为广西昭平茶产业标杆品牌「将军峰」进行全方位品牌升级。

昭平明明是中国核心产茶区之一，却因为缺乏认知度，好茶一直“藏在深山人未识”。作为昭平茶的代表品牌，将军峰不仅承载着当地茶农的期望，更肩负着让昭平茶走向全国的重要使命。

如何用设计让“昭平”被记住？
我们决定回归最中国的符号——汉字。
我们从“昭”字出发，将汉字独有的方块结构解构重组——反白处理的笔画化作层叠茶田，远看又像一份精心准备的礼物盒子。
以此为灵感，我们设计了一套「茶田活字印刷术」系统，笔画间藏着起伏的茶园线条，让品牌信息与昭平的山野气质自然融合。
当消费者拿到茶叶礼盒时，其实是在拆开一份来自昭平的山水馈赠。
这次升级不仅要提升品牌溢价能力，更要构建完整的昭平茶视觉体系，让将军峰真正成为昭平茶的”代言人"。
这是一次设计助力乡村振兴的尝试，也让世界看到中国茶文化的现代表达。

This is a “different” Chinese style design. Zhaoping is one of the largest tea supply areas in China, but it is little known due to insufficient tourism and promotion. Although the brand name is "General Mountain ", the client hopes to highlight the characteristics of Zhaoping, especially the characteristics of the tea origin. 

We extracted the Chinese character "昭" as a symbol design, and after processing the text as a "seal", a tea field naturally emerged. Based on this logic, we designed all brand information in font, forming a "Tea Field Letterpress" system， allowing traditional culture， tea attributes and modern youthfulness to coexist. 

In the packaging design， we extensively used environmentally friendly corrugated materials， and in some cultural and creative products， we mobilized the local elderly's embroidery skills to present the font in traditional embroidery， generating sales while boosting local employment rates.