monolith是一个主打功效的瓶装黑咖啡品牌。

市面上的瓶装黑咖啡设计都很传统，矮矮的瓶子和具象真实的咖啡豆装饰，作为新品牌，如何快速找到差异并表达自身功能的定位是设计的关键。

我们运用汉字的方块结构，以划痕和裂纹呈现中文字体，表达功能黑咖啡的纯粹和硬核感。瓶体选择方形结构，瓶体下班部分直接做成logo方块字浮雕，功能感的同时给人黑色冰块的即视感。

整个瓶身细长，加上金属标签和红色盖子，从货架上快速跳出。

Monolith is a brand of black coffee in a bottle that specializes in efficacy.

As a new brand, it was crucial for the design to quickly find differences and express its functional positioning.

To express the purity and hardcore feeling of black coffee, we extended the Chinese character style with scratch and crack styles based on the unique square structure characteristic，which are embossed on the square bottle. It achieves the visual impression of black ice.

Monolith's slender bottle, along with metal label and red cap, is highly attractive on the shelf.