Authentic Tea House 淳茶舍包装升级
Authentic Tea House packaging upgraded
The tea drinks of Authentic Tea House (ATH for short) which is a brand of Coca Cola, contains green tea, black tea and Tie Guanyin tea. The former packaging embodies the artistic mood for drinking tea but no reflection of its fresh and sweet aroma of “natural authentic tea”. We proceed from customers perspective, on the information tier, considering that ATH has got no famous fame yet which can not be the purchasing drive, so we regard the names and features of the tea as its first tier of information, and the logo of ATH the second tier, in which way to strengthen the product features of “With no sugar”and “100% spring tea”. As to originality, the whole packaging is just like a lake with smooth surface. Its ripples scattered around the former circle logo, and the water is endowed with the color of corresponding tea, which disperses from thick to light, tier upon tier, and links up naturally with the real tea drinks at the end, through which the top label is made to reach the effect of gradual transparency to show its color of the real tea drinks. The whole change, little by little, not only reflects the natural fresh and sweet flavor, but embodies the full aroma of the tea drinks itself. The fresh tender tea leaves are surrounded by the logo and some also sunk into the water to make customers have a sense as if you can find real tea leaves in it.