U卡以”口袋养生“的概念打造营养科学果冻零食。针对护肤、通便、解酒等功效,每个口味都添加多种营养成分。

我们从整个品牌搭建的角度出发去思考包装设计,U和卡的简单组合成为品牌logo,同时成为一个产品信息的”口袋“来呼应品牌概念,“U”成为口袋的轮廓;“卡”成为口袋的结构,同时以一种动态表格的形式承载各种产品信息和图片,从而建立整个品牌的视觉延展系统。

包装的结构也依照的U形口袋的创意做成了一个女士箱包的形态,试图引起目标受众的共鸣,与市面上所有的果冻产品乃至功能零食产品拉开差异,建立独一无二的记忆点。

U形口袋icon作为承载包装信息的图标出现在包装正面,左上角先出现口味元素,即便是功能型零食也不能忽略对口味的表达;

右上角方格呈现产品名、场景、口味等基本信息;

U的下半部分形成了一种类似饼状图的表格,分别填写三种不同的营养成分及含量。整个设计将时尚感、理性的科技感,和食欲均衡的融合为一体。

U卡 produces scientifically nutritional jelly snacks in concept of "pocket health", adding a variety of nutrients to each flavor forge skin care, laxation, hangover cure and other effects.

We think about packaging design from the perspective of building an entire brand. The brand logo is designed in simple combination of U and 卡. "Pocket" is used as information to echo the concept of the brand. U becomes the contour of pockets and 卡 turns to be the structure. And meanwhile, a dynamic table carries various product information and pictures. Thereby, a visual extension system of the entire brand is established.

The package is designed to a lady bag in the idea of U-shaped pocket, trying to arouse the resonance of the target customers, distinguish itself from all other jelly products and even functional snacks on the market, and be original for people to remember.

The U-shaped pocket icon appears on the front of the package as an icon that carries packaging information, with tastes in the upper left corner. Although it is a functional snack, it cannot ignore the expression of taste.

The box in the upper right present’s product name, scene, taste and other basic information.

The lower part of U has a form similar to a pie chart, filled in three different nutrients and contents respectively. The whole design integrates fashion, rational technology and appetitive effects harmoniously.