海天黄豆酱-“yes!黄豆”辣味酱包装升级
海天黄豆酱销量在中国市场一直是绝对的领导者,但是随着消费者年轻化的趋势和竞争者不断推陈出新,“yes!黄豆”品牌形象已显得老化和模糊。辣味黄豆酱的包装升级正是为了改变这一现状,首先我们酱瓶子更换为更具独特性,握感更舒适的流线瓶形;利用瓶身曲线下半段的圆弧,顺势勾勒出酷似emoji的巨大黄豆形象,为包装注入生命与活力,让品牌个性更佳鲜明,也进一步凸显豆香浓郁的产品特点;产品颜色回归到海天品牌logo自身的红,并定制了专属的红加金线的图案来提升价值感,以辣椒和其他可搭配黄豆酱一起食用的食材为主要插画元素。

HaiTian soybean paste---”Yes! Soybean” Spicy paste packaging upgraded
The sale of HaiTian soybean paste has always been the absolute leader in China’s domestic market, however, with the trend of getting younger in customers and launching fresh products among its competitors, the brand image of“Yes! Soybean”has showed a tendency of out of fashion and obscure in its product orientation. The package upgradation of spicy soybean paste is designed to change this kind of situation. First, the bottle of our paste has changed into the streamlined shape for unique characteristics and easy hold; We make use of its arc of lower-half curve of the bottle to draw the outline of the image of a giant soybean naturally which is exactly like that of Emoji, in which way to infuse new life and energy in packaging, make the brand more distinctive, and also highlight its feature of full redolence in soybean flavor; The color of product has readopted the red from HaiTian brand logo itself, and customized an exclusive pattern of red color mixed with golden lines to enhance its sense of worth, with chilies and other ingredients which can be eaten with soybean as the main inset elements.